1. Determine the scenario: What happens in this frame?
This ad shows how happy nd fun it can be smoking fine tobacco
2. What is the setting? What are the conditions?
fun and carefree. a woman dancing, a man playing the guitar and a woman that looks like she posing for a photoshoot.
fun and carefree. a woman dancing, a man playing the guitar and a woman that looks like she posing for a photoshoot.
3. Who are the people or groups?
young active life people
4. What is their point of view around this specific experience?
their experience is that life is amazing because they have fine cigarettes. nothing could be any better because of their fine tobacco.
their experience is that life is amazing because they have fine cigarettes. nothing could be any better because of their fine tobacco.
5. What are their goals?
from the ad to become famous
from the ad to become famous
6. What are their assumptions? What are their perceptions?
that the tobacco will not harm them, but enhance whatever they're doing.
that the tobacco will not harm them, but enhance whatever they're doing.
7. Are there conflicts? Is there cooperation?
no conflict in the ad promoted by the lucky strike tobacco company
no conflict in the ad promoted by the lucky strike tobacco company
8. What are the outcomes?
they can get extremely ill, sick and or die from smoking.
they can get extremely ill, sick and or die from smoking.
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