Tuesday, March 22, 2016

EOC Week 10: What Channels are you going to do to get your product noticed?

magazines, even though magazines are a dying breed everyone reads them. even if they are being used for weights, reads space holders and all that other stuff they are used.
commercials, I don't know about you but I look forward to watching commercials. they make me laugh cry and aww depending on my mood.

Tuesday, February 23, 2016

Anaylsis of Project in the Real World

Learning advertising is a great way to learn about how products are promoted and what advertising executives do to make their product successful. Be creative, focus on drawing customers as you would for a real world campaign, and make sure to get as much out of it as possible. (Analysis of Project in the Real World[6])

The Creative Content

(Creative Content[5])

In order to plan your commercial, you have to draw a storyboard. To do this, you must plan out what will happen in the commercial. Then, you draw the way you want each scene to look on television, along with a description of what is happening.

There are other ways to promote, though. (Other Ideas for Promotion) If you are going to go beyond television, figure out:

·      Who will be involved in the promotion?
·      When will it happen?
·      How often will you hold a promotional event?

Promotion

For my promotion m doing both magazine ad and commercial they will be cousins. For the magazine I will have four photo of the different spots of the interior with ladies items. First image backseat of car with a pair of all black patent leather jimmy choo pumps, next picture the front seat with a pair of agent provocateur lace panties, third image the middle console with red mac lipstick and lastly a woman getting into the driver seat of the new 2016 aston martin DB9. The commercial will be quick shot of clouds of smoke to emphasize the new high..clip shot of sex , aclip shot

The Big Idea


Its simple to attract all those you need her, I’ll have the car driven to a race track place promotion everywhere. Facebook, Instagram, linkden, banners, commercials and more advertising how you can take the smoothest ride of your life for free no questions asked. What drives us is critical to finding an insight. Ill put the vision in everyone head. Not only will they be able to test drive her themselves, but there will be professional Nascar drivers if they want, and I know they will to take it to the next level because, An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution. The concept determines the resulting message: what you say and how you design. Though your concept or idea may be broad, it is foundational.



Competitive Analyses




There are many that may try to compete but there is no other Aston Martin. The closest are the Lamborghini and Maserati. The first is the Maserati with Significant advantages of the GranTurismo (vs the DB9) its much cheaper: $140,200 vs $193,230 with options of paddle shifters that comes in standard, more airbags: 4 vs 3, but its disadvantages of the GranTurismo (vs the DB9 ) CD changer not available or blue tooth, also there’s no power outlets not available.

common strengths of the GranTurismo and DB9 $140,200 vs $193,230 People mover: 4 vs 4

Both offer a semi-automatic transmission, a nice perk for this class: Semi-automatic transmission vs Semi-automatic transmission. But, Listen carefully to the information the client offers; the client is expert about his or her business. Listen to what he or she says about the problem, audience, and marketplace—and thoughtfully examine the information provided. By paying careful attention to what the client says about the brand or group and about the competition, you might gain useful insights.15

The Significant advantages of the Gallardo LP 550-2 Bicolore (vs the DB9 ) were not found but I did get some disadvantages of the Gallardo LP 550-2 Bicolore (vs the DB9 . like there are fewer seats: 2 vs 4 with no premium radio not available. But the Lamborghini does have automatic transmission vs Semi-automatic transmission with common strengths of the Gallardo LP 550-2 Bicolore and DB9, plus its inexpensive to the right driver $196,995 vs $193,230. In this final phase, solutions are deployed and put into effect. After a design assignment has ended, some clients and designers find debriefing useful. This involves reviewing the solution and its consequences. The aston m artin will always when because the ride is bigger, bester and much faster. It care for its ride just like the rider cares for her. She not just another ticket to high society, she’s the one you take home to momma.


2016 Aston Martin DB9 GT Bond Edition: The New High




 Once you get inside her you’re in it for life, the way she pulls you in by her smell, her speed, her class, but she’ll knock you on your ass if you not careful. The new high, the new ride that make you feel good to smile. The full body excitement that jumps into your soul and makes you feel happy about life itself. she'll be on your mind at every waking moment and when you want to let it go you can’t.  There is no exit from social responsibility—everyone is accountable. As John Butler, creative director of Butler, Shine and Stern & Partners, Sausalito, California, reminds us: “We are given a voice, and we have to be responsible in how we use that voice.” Advertising by Design GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA, ROBIN LANDA 12. She makes you smile just thinking of her name and the way she purrs.  she turns tight and slides gracefully, one hit is never enough. Now listen when I say this, this is no ride, no quickie but a lifetime commitment. This is love at first sight. Everything about her is just so smooth inside and out, but at the same time fast and mind blowing. “It is far better to be overly concerned about respecting one's audience and aware of how veiled stereotyped thinking can be than to be unconscious of such matters.” Advertising by Design GENERATING AND DESIGNING CREATIVE IDEAS ACROSS MEDIA, ROBIN LANDA 13.This is something that not everyone can handle, but if you get that chance, if she accepts you, enjoy her, take care of her and never let the high fully take over.





Tuesday, February 16, 2016

EOC Week 6: Lady Gaga at the Grammy's








promotes lady Gaga's image as an artist
intel promotion and advertising
broadcast television a must watch
"He is a true, true artist, and I don't know if I ever went, 'Oh, I'm going to be that way like this,' or if I arrived upon it slowly, realizing it was my calling and that's what drew me to him," Gaga said in January, just days before Bowie's death

Tuesday, February 9, 2016

EOC Week 5: Super Bowl Commercials: Which Was The Best Ad ever?



Who? family brushing their teeth while running water
What? every 4 mins.
Where?bathroom
When? morning time getting g ready for work
Why? giving the importance on water, how we waist water, that in third war countries are dyin g for it.
How?

Tuesday, January 26, 2016

Week 3 EOC: Ethics in Tobacco


1. Determine the scenario: What happens in this frame?
This ad shows how happy nd fun it can be smoking fine tobacco

2. What is the setting? What are the conditions?
fun and carefree. a woman dancing, a man playing the guitar and a woman that looks like she posing for a photoshoot.

3. Who are the people or groups?
young active life people

4. What is their point of view around this specific experience?
their experience is that life is amazing because they have fine cigarettes. nothing could be any better because of their fine tobacco.

5. What are their goals?
from the ad to become famous

6. What are their assumptions? What are their perceptions?
that the tobacco will not harm them, but enhance whatever they're doing.

7. Are there conflicts? Is there cooperation?
no conflict in the ad promoted by the lucky strike tobacco company

8. What are the outcomes?
they can get extremely ill, sick and or die from smoking.

Week 2 EOC: Redbull




Red bull has a sub company that does all their content marketing to promote the product.
They promote high energy and extreme sports, saying that with Red bull anything is possible because it gives you wings. one sip of their energy enhancing beverage and you can do the impossible.
their whole goal or objective is to expand Red Bull to an older adult market that allows them to focus on their deepest desires and dreams just by drinking the energy drink. With their new niche market they describe what they are looking for, the middle age men and women reaching their mid-life crisis part of life where they are looking and long for internal change. looking for that one thing that will turn their life around for they better. they will no longer be that man or woman who used to be cool once upon a time, but the here and now cool guy you want to be around, the person everyone goes to because they've been there and lived life on the edge. Red Bulls newest pitch for this market is "get your balls back", showing the middle aged market not to be afraid to drink the energy drinks and have a little fun. To not just live life on a day to day basis, to something crazy. Play hookey from work, go skydiving, go skinning dipping, travel and get lost, the options are endless. Red bull also let them know that the drink will increase concentration, with amazing reaction to speed, improves vigilance, stimulate their motivation, and of course make them feel more energetic which in the end improved the overall well-being. with the ratio of 5-12% middle aged people experiencing mid-life crisis, they want this drink to bring them away from that and to not be afraid to live. don't be fearful of getting old, or never having great adventures, with Red bull all things can be possible.

Week 1 EOC: My Voice

Who I am, I'm quite, corky, crazy, creative and very intelligent woman.  I am more than just a visual merchandiser, when I'm in my own element I love to get lost in movies, music, laughter and my inner thoughts. Living in the now is what I do. Yes I plan my days, months and close to a year but I love to live in moment. When I have days off I love to play with clothes to see how many out different looks I can come up with. I love to take random adventures with family and friends to discover new places. m a little quite when you first meet me, but bloom once you get to know me.

Week1 EOC: Volkswagen Lemon


In the 1960s this ad was so controversial because of the simplicity of the ad. the ad was first in black and white and printed in playboy or men magazines. In an era of mind blowing pitches glorifying size, power, and prestige, the Lemon Volkswagen ad was the calm voice with a  different set of standards. the ad stated to "think small", maybe because they were referring it to a lemon in which those term meant it was a bad car, outdated or dead. But to Volkswagen it simple meant to think small and go against the crowd. They mad a big scene by not going big and made everyone advertising wise to look their way and think on how hey market things as a whole. While everyone was think of the grand picture in terms of family, friends, job and expanding, they Volkswagen made a campaign a small compact and convenient.