Red bull has a sub company that does all their content marketing to promote the product.
They promote high energy and extreme sports, saying that with Red bull anything is possible because it gives you wings. one sip of their energy enhancing beverage and you can do the impossible.
their whole goal or objective is to expand Red Bull to an older adult market that allows them to focus on their deepest desires and dreams just by drinking the energy drink. With their new niche market they describe what they are looking for, the middle age men and women reaching their mid-life crisis part of life where they are looking and long for internal change. looking for that one thing that will turn their life around for they better. they will no longer be that man or woman who used to be cool once upon a time, but the here and now cool guy you want to be around, the person everyone goes to because they've been there and lived life on the edge. Red Bulls newest pitch for this market is "get your balls back", showing the middle aged market not to be afraid to drink the energy drinks and have a little fun. To not just live life on a day to day basis, to something crazy. Play hookey from work, go skydiving, go skinning dipping, travel and get lost, the options are endless. Red bull also let them know that the drink will increase concentration, with amazing reaction to speed, improves vigilance, stimulate their motivation, and of course make them feel more energetic which in the end improved the overall well-being. with the ratio of 5-12% middle aged people experiencing mid-life crisis, they want this drink to bring them away from that and to not be afraid to live. don't be fearful of getting old, or never having great adventures, with Red bull all things can be possible.
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