Week 3 EOC: Ethics in Tobacco

1. Determine the scenario: What happens in this frame?
This ad shows how happy nd fun it can be smoking fine tobacco

2. What is the setting? What are the conditions?
fun and carefree. a woman dancing, a man playing the guitar and a woman that looks like she posing for a photoshoot.

3. Who are the people or groups?

young active life people

4. What is their point of view around this specific experience?
their experience is that life is amazing because they have fine cigarettes. nothing could be any better because of their fine tobacco.

5. What are their goals?
from the ad to become famous

6. What are their assumptions? What are their perceptions?
that the tobacco will not harm them, but enhance whatever they're doing.

7. Are there conflicts? Is there cooperation?
no conflict in the ad promoted by the lucky strike tobacco company

8. What are the outcomes?
they can get extremely ill, sick and or die from smoking.

Week 2 EOC: Redbull

Red bull has a sub company that does all their content marketing to promote the product.
They promote high energy and extreme sports, saying that with Red bull anything is possible because it gives you wings. one sip of their energy enhancing beverage and you can do the impossible.
their whole goal or objective is to expand Red Bull to an older adult market that allows them to focus on their deepest desires and dreams just by drinking the energy drink. With their new niche market they describe what they are looking for, the middle age men and women reaching their mid-life crisis part of life where they are looking and long for internal change. looking for that one thing that will turn their life around for they better. they will no longer be that man or woman who used to be cool once upon a time, but the here and now cool guy you want to be around, the person everyone goes to because they've been there and lived life on the edge. Red Bulls newest pitch for this market is "get your balls back", showing the middle aged market not to be afraid to drink the energy drinks and have a little fun. To not just live life on a day to day basis, to something crazy. Play hookey from work, go skydiving, go skinning dipping, travel and get lost, the options are endless. Red bull also let them know that the drink will increase concentration, with amazing reaction to speed, improves vigilance, stimulate their motivation, and of course make them feel more energetic which in the end improved the overall well-being. with the ratio of 5-12% middle aged people experiencing mid-life crisis, they want this drink to bring them away from that and to not be afraid to live. don't be fearful of getting old, or never having great adventures, with Red bull all things can be possible.

Week 1 EOC: My Voice

Who I am, I'm quite, corky, crazy, creative and very intelligent woman.  I am more than just a visual merchandiser, when I'm in my own element I love to get lost in movies, music, laughter and my inner thoughts. Living in the now is what I do. Yes I plan my days, months and close to a year but I love to live in moment. When I have days off I love to play with clothes to see how many out different looks I can come up with. I love to take random adventures with family and friends to discover new places. m a little quite when you first meet me, but bloom once you get to know me.

Week1 EOC: Volkswagen Lemon

In the 1960s this ad was so controversial because of the simplicity of the ad. the ad was first in black and white and printed in playboy or men magazines. In an era of mind blowing pitches glorifying size, power, and prestige, the Lemon Volkswagen ad was the calm voice with a  different set of standards. the ad stated to "think small", maybe because they were referring it to a lemon in which those term meant it was a bad car, outdated or dead. But to Volkswagen it simple meant to think small and go against the crowd. They mad a big scene by not going big and made everyone advertising wise to look their way and think on how hey market things as a whole. While everyone was think of the grand picture in terms of family, friends, job and expanding, they Volkswagen made a campaign a small compact and convenient.